Marketing Strategy
The AIDA model is a marketing framework that describes the four stages a customer goes through before making a purchasing decision. The stages are Attention, Interest, Desire and Action. It is a hierarchy of effects model, which means consumers must move through each stage of the model to complete a desired action. During these four stages, your business’s marketing contact should attract attention to your brand, generate interest in your product or service, stimulate desire for it and encourage purchasing it.
The AIDA Marketing Framework applet requires you to enter detailed and specific information into a form to ensure the content generated from your input is aligned with your marketing objectives and resonates well with your target audience. Incomplete or vague input can result in content that misses the mark and fails to engage the target audience effectively.
The Content Calendar applet generates a calendar for the creation and release of marketing content. A well-crafted content calendar is more than just a planning tool; it’s a roadmap to engaging your audience, optimizing your resources, and achieving your marketing objectives with precision and creativity. It allows for strategic planning, helping you to capitalize on seasonal trends, events, and user behavior patterns, thereby increasing the relevance and impact of your content. Moreover, by scheduling your content in advance, you reduce last-minute rushes, maintain a consistent posting schedule, and give your team clear direction and focus.
A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given time period. The value of a marketing plan lies in its ability to guide the business towards achieving its marketing objectives through focused and coordinated efforts. A marketing plan ensures a business owner’s marketing efforts are not only strategic, but coherent, targeted and effective.
Our Marketing Plan applet guides you through the process of describing your business, completing a strategic analysis, setting marketing goals, reviewing your current marketing efforts, examining the competitive landscape, identifying your business’s unique value proposition, and setting a budget. The applet returns a well-structured marketing plan that can be distributed to your team and further revised as needed.
A well-crafted Public Relations (PR) plan is an invaluable asset for any organization, large or small. It serves as a roadmap for managing and enhancing the public perception of an entity, which can have a profound impact on its success and longevity. A PR plan is a necessity for all businesses, regardless of size. Its value lies in its ability to guide strategic communication, enhance reputation, manage crises, and ultimately contribute to an organization’s success.
Our PR Plan applet guides you through the process of defining your public relations objectives, target audience, key messages, tactics and channels, timeline and budget, and evaluation metrics. It produces a detailed and well-structured PR Plan that will guide your company in achieving your public relations goals.
A social media plan is a document defining the goals, strategies and action items for your business’ social media marketing tasks. The plan provides a framework for determining your target audience, identifying social networks to join, the type of content to share, defining success and metrics for determining whether your goals are being achieved. By developing, refining and adhering to a plan, you can build deeper relationships with your target audience.
Our Social Media Plan applet guides you through creation of a plan by prompting you for a description of your business, goals, target audience and additional information required to create a successful plan.
